![]() ![]() Color Problems: A Practical Manual for the Lay Student of Color by Emily Noyes VanderpoelĮmily Noyes Vanderpoel was an artist, scholar, and historian who worked during the beginning of the 20th century. You can buy The Secret Lives Of Colour from. This book is for anyone who wants to discover the brilliant history of colors. Think of each hue as a fascinating person and St. From acid yellow to imperial purple, these shades, hues, and dyes all have interesting cultural histories that help us understand how they came to be used today. The Secret Lives of Colour by Kassia St Clair covers the surprising stories of 75 colors. Image: Unsplash The Secret Lives Of Colour by Kassia St Clair Read on to discover 10 books on color theory that will help you on your journey to understanding hues, shades, and tones. You’ll probably agree that color is a fascinating topic, and there's much to learn. There’s a surprising history behind the theory! Through exploring color psychology and theoretical methods such as the color wheel model, artists and designers have practical guidance for mixing pigments, choosing complementary colors, creating visual harmony, or even provoking strong emotions through their work.īefore we delve into our must-have list of color theory books, check out our previous blog post on using the color wheel to create designs. What is Color Theory?Ĭolor theory is the science of color. ![]() With this in mind, it’s a good idea to learn how to use color effectively in your designs and artwork so that you can make a bigger impact on your audience. White claims that colored advertisements can attract people to read the advertisement up to 42% more often than non-colored advertisements. In the book, Color for Impact, author Jan V. So, if colors affect emotions and emotions affect decisions, color choice is vital in design. Studies show that color is vital for enhancing memories, grabbing a person’s attention, and evoking a feeling. Many people have a favorite color, but choosing the right one for a design requires more than a personal preference. Image: Unsplash Why Is Color Important for Creatives? And green is universally associated with nature. For example, in some cultures, red symbolizes passion, love, and even anger. Our memories are shaped through daily events, and because color is present in our environment, an emotion-color association takes place in our minds. ![]() Some of these associations come from a person’s cultural background or gender-related stereotypes, while others come from learned experiences. As we develop and learn to interpret our environment, we begin to associate color with different emotions. But how did you develop these color preferences in the first place?īabies begin to perceive colors more vividly between 2 and 4 months old. Or if you loved to draw as a kid, you likely picked up the crayons that matched how you felt at the time. For example, you probably have childhood memories of choosing candies and toys based on your favorite color. Luckily, we live in a colorful world, but many of us don’t realize it until we’re faced with a decision.
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